Which of the following is an item in the marketing mix?

JAMB Commerce 2023 195 views
Source: JAMB · 2023

Which of the following is an item in the marketing mix?

  1. demand
  2. promotion ✓
  3. market
  4. consumer
Explanation

The marketing mix is made up of product, price, place and promotion. Promotion means advertising, sales offers and other ways of telling buyers about a product.

Demand, market and consumer are not parts of the mix.

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