Which of the following is NOT a step in the marketing resear…

JAMB Commerce 2023 179 views
Source: JAMB · 2023

Which of the following is NOT a step in the marketing research process?

  1. Defining the problem
  2. Collecting data
  3. Analyzing financial statements ✓
  4. Interpreting results
Explanation

Marketing research follows set steps: define the problem, plan the study, collect data, analyse it and interpret the results.

Analysing financial statements is an accounting task, not part of this process. It deals with a firm’s profit and loss, not customer information.

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