What is the primary purpose of marketing research?

JAMB Commerce 2023 124 views
Source: JAMB · 2023

What is the primary purpose of marketing research?

  1. To increase sales immediately
  2. To understand consumer needs and preferences ✓
  3. To reduce production costs
  4. To improve employee satisfaction
Explanation

This answer correctly describes the business or trade concept. Commerce deals with buying, selling, and business operations.

The other options relate to different aspects of business or trade. They aren’t the best answer here.

Understanding this helps you grasp how businesses operate and how trade happens.

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