The macro-environmental forces and trends which are a constr…

JAMB Commerce 2023 189 views
Source: JAMB · 2023

The macro-environmental forces and trends which are a constraint on business operations are referred to as

  1. external factors ✓
  2. internal factors
  3. economic factors
  4. technological factors
Explanation

Forces outside the business that it cannot control are external factors. They include government policy, inflation, competition and technology.

Internal factors, such as staff and machines, are inside the firm and the firm can control them.

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