The following are functions of marketing EXCEPT

JAMB Commerce 2024 132 views
Source: JAMB · 2024

The following are functions of marketing EXCEPT

  1. advertising
  2. distribution
  3. insurance ✓
  4. packaging
Explanation

Marketing involves promoting and selling products. Advertising, distribution and packaging are all marketing functions.

Insurance protects against risk. It is a separate service not part of marketing activities.

Marketing focuses on getting products to customers and making them want to buy.

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