Branding is the assigning of trade marks to goods for the purpose of ………. by the public.

Source: JAMB · 2024

Branding is the assigning of trade marks to goods for the purpose of ………. by the public.

  1. demand
  2. identification ✓
  3. replacement
  4. stabilization
Explanation

Branding uses trademarks like logos and names so customers can identify products. It makes products stand out from competitors.

When you see a brand name or logo, you immediately know which company made it.

Good branding helps customers find and choose your products easily.

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