Which of the following is NOT part of the marketing mix?
Source: JAMB · 2024
Which of the following is NOT part of the marketing mix?
Explanation
The 4Ps of marketing are Product, Price, Place, and Promotion. Personnel is not one of them.
Some extended models include People, but the basic 4Ps do not include personnel.
Product, Price, Place, Promotion are the core elements of the marketing mix.
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