Which of the following best describes agricultural marketing?

JAMB Agricultural Science 2023 245 views
Source: JAMB · 2023

Which of the following best describes agricultural marketing?

  1. The process of producing agricultural goods
  2. The transportation of agricultural products to consumers
  3. The promotion and selling of agricultural products ✓
  4. The storage and preservation of agricultural goods
Explanation

Agricultural marketing encompasses all activities from farm to consumer: assembling, grading, processing, storage, transportation, and selling agricultural products.

Functions include: exchange (buying/selling), physical (storage, transport, processing), and facilitating (grading, financing, market information).

Effective marketing adds value and ensures farmers receive fair prices. Marketing challenges in Nigeria include poor roads, inadequate storage, and many intermediaries.

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