What is a potential disadvantage of mass media for farmers?

JAMB Agricultural Science 2023 11 views

What is a potential disadvantage of mass media for farmers?

  1. Limited access to information ✓
  2. Increased cost of agricultural inputs
  3. Lack of credibility in agricultural news
  4. Insufficient coverage of farming practices

Explanation

Mass media cannot address individual farmer problems. Radio or TV provides general information but cannot answer specific questions about a particular farms soil, pests, or conditions.

Other limitations: requires literacy or equipment access, one-way communication (farmers cannot ask questions), and may not be available in local languages.

Best practice combines mass media for awareness with personal extension contact for specific guidance tailored to individual farm situations.

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